Working together to build better products and services
This workshop is to create a user stand-in called a persona that the entire team can understand just by mentioning the persona’s name. The goal of this workshop is to get out the team’s assumptions regarding who each person believes is the users and what this person’s characteristics are. Each team member will approach the persona from their own angle and through their own lens. I coach all participants of the team come together to create of vision of the user. The initial draft of the persona that is created with the team’s assumptions will be used as a starting point for generative interviewing and updated with the realities after hearing from real users.
The value statement workshop brings out the team’s varying assumptions about what each individual believes the value of our product or service is to the user. I like to break the value statement into a visual comic .
The team comes together with their varying ideas and creates a common and agreed upon value statement. This creates alignment around what the team believes the value of our product/service is for users and it serves as our hypotheses when talking with users.
User scenario writing
Creating user scenarios aligns the product team around the user’s current scenarios, their pain points and the team wants the user’s scenario to become in the future.
The team map out the key activities and also data points in a user’s journey for a particular scenario. This scenario is used as the use case any designs need to be able to satisfy.
Qualitative User Research Workshops
I’ve run several workshops teaching various audiences of developers, product managers and designers about how to run a generative user interview and also best practices for asking good questions, listening to user’s answers, note taking and several other skills that form a good start to getting people interested in user research for their products/services.