Working together to build better products and services
The goal of this workshop is to get out the team’s assumptions regarding who each person believes is the users and what this person’s characteristics are. Each team member will approach the persona from through their own lens. I coach all participants of the team come together to create of vision of the user and combine it these ideas together. The initial draft of the persona will be used as a starting point for generative/exploratory interviewing and updated with the realities after hearing from real users.
The value statement workshop brings out the team’s varying assumptions about the value of our product or service for the user. I like to break the value statement into a visual comic with 3 parts: moment of need, using the product and moment of delight.
The team comes together with their varying ideas and creates a common and agreed upon value statement. This creates alignment around the value of our product/service and we validate it with evaluative user interviews.
User scenario writing
Creating user scenarios aligns the product team around the user’s current scenarios, their pain points and what the team ideally would like the future scenario to look like with all the pain points resolved.
The team map out the key activities and also data points in a user’s journey for a particular scenario. This scenario is used as the use case any designs need to be able to satisfy.
Qualitative User Research Workshops
I’ve run several workshops teaching various audiences of developers, product managers and designers about how to run a generative user interview, best practices for asking good questions, listening to user’s answers, note taking and several other skills that form a basis for getting people interested in user research for their products/services.